Every region’s intangible cultural heritage (ICH) bears witness to its unique history and cultural depth. According to UNESCO’s latest ICH listings (as of 2024), China boasts 44 entries on the Representative List, with 39 inscribed as Masterpieces of the Oral and Intangible Heritage of Humanity, four on the List of Intangible Cultural Heritage in Need of Urgent Safeguarding, and one in the Register of Best Safeguarding Practices. China currently leads the world in the number of ICH elements recognized by UNESCO.
Intangible cultural heritage encompasses traditions passed down through generations :oral expressions, performing arts, social practices, rituals, festive events, and traditional craftsmanship.
These living treasures not only showcase a nation’s historical achievements but also serve as vital threads that maintain cultural identity and community cohesion.
Passing on and Sharing Traditions
China’s traditional culture is as rich and diverse as its storied past. In recent years, the preservation and transmission of ICH have garnered growing attention.
On February 15, cultural enthusiast Cai Qing and her LOCO Cultural Media studio, in collaboration with the Prima Scuola Cinese di Milano, hosted a vibrant event at Italy’s ISP CAVALIERI MARIGNONI.
The goal was to introduce Italian students to China’s intangible cultural treasures and foster mutual appreciation.

The event kicked off with a vibrant dance performance titled “Good Fortune”, setting a festive tone. Students then watched three captivating short films: A Snowy Palm from Dali, Yunnan; Dragon Dance Youth from Wuhan; and Learning ICH in Quanzhou from Fujian. These visual narratives transported the audience across China’s varied landscapes:from Yunnan’s wintry scenes to Wuhan’s dynamic dragon dances and Quanzhou’s meticulous handicrafts,immersing them in the allure of China’s living traditions.
Dialogue with Experts
The event featured a live online discussion with ICH experts, including a municipal-level inheritor of Bai-dyeing techniques from Dali and the director of the Jiangxia District Cultural Center in Wuhan.
They shared insights on safeguarding and perpetuating these traditions, emphasizing their ongoing relevance in modern society. The advent of social and new media has revolutionized communication, creating efficient channels for sharing information.
This technological shift has opened new pathways for the global dissemination of intangible cultural heritage, making it more accessible and engaging for international audiences.

An Immersive Cultural Experience
Innovatively blending play with tradition, Cai Qing organized a Guangxi-inspired “Throwing the Embroidered Ball” game,an age-old Zhuang custom used to foster social bonds. Students eagerly joined in, experiencing firsthand the joy of traditional folk pastimes.
A distinctive fashion show followed, featuring garments embroidered by Bai, Yi, and Zhuang artisans. These exquisitely crafted pieces, created by skilled ICH practitioners from various Chinese ethnic groups, allowed students to appreciate the unique aesthetic of Eastern artistry through a vivid and tangible display.

Sparks of Cultural Exchange
Feedback from the students was overwhelmingly enthusiastic.
Many remarked that the films, games, and fashion show offered their first close encounter with China’s cultural diversity. “I had no idea there were so many fascinating traditions in China,”one student shared. “Today’s event has sparked my interest in exploring Chinese culture further.”

In an interview, Cai Qing reflected, “Intangible cultural heritage is not merely about preserving the past.It’s a living force that touches our hearts.
Only through our active participation and sharing can these traditions move from books and museums into daily life and into the future.” She hopes that more “Made in China” cultural offerings will reach global audiences, enabling ever larger circles of people to discover the charm of China’s intangible heritage.
A Bright Vision for Cultural Exchange
This initiative represents an engaging attempt to introduce traditional Chinese folk arts to Italy. It not only allowed Italian students to experience firsthand the magic of Chinese culture, but also showcased the enthusiasm of China’s younger generation in innovatively promoting their heritage.
Through such cultural exchanges, mutual understanding and recognition between diverse cultures will continue to deepen, fostering the richness of global cultural diversity and interconnection.
Data source: List of intangible cultural heritage on the UNESCO official website